Kindness for Canines is my commitment to an ethical, kind and force free lifestyle with dogs. it’s one of the core values of Woof by Hollie and underpins everything I do – that’s why I created my Kindness for Canines promise.
But this is about much more than just my little business. Kindness for Canines is a commitment that a whole collection of small and independent brands and businesses have made together – so you know that they believe in kindness just as much as you do.
I’m excited to introduce you to them and all the amazing products they sell, but let’s start with one you should hopefully already be familiar with…
Woof by Hollie
Woof by Hollie is where you can find super cute and unique hand-drawn gifts for dog lovers – dog stickers, t-shirts, keyrings, stationery, prints and more. Designed in-house and made in the UK wherever possible, it’s the perfect place to find a gift for the dog lover in your life – or a little something for yourself, if you fancy it.
Woof by Hollie is a female-founded small business based in South Wales with over 100 dog breed designs.
The Muzzle Movement
The Muzzle Movement was founded with a simple purpose – to transform the stigma around muzzled dogs. They make good looking muzzles with a message. From humble beginnings with a hugely successful Kickstarter campaign, then going on to change the muzzle market forever.
Designed to fit and feel good, and give your dog freedom to be a dog!
The Sniffer Shop
Kate and Marcus, qualified Sniffer Dog instructors, started making their own scentwork equipment when they couldn’t find suitable options to buy. What began with a few vented tins has grown into a collection of over 50 specialised products, most of which are crafted in-house in their workshop.
Combining expertise, passion and hands-on experience, The Sniffer Shop is the place to go for products designed to meet the needs of both handlers and their canine detectives.
DOG Copenhagen
Founded in 2015, DOG Copenhagen design and manufacture high-quality dog gear suitable for the everyday adventures with your dog. A perfect mix of quality, functionality and classic Danish design that makes DOG Copenhagen stand out from other brands.
Stylish, comfortable and durable – if you are looking for dog gear with something a little bit special about it, DOG Copenhagen is the place to go.
The Ethical Dog Shop
The Ethical Dog Shop is a trainer-owned online pet store created by the team behind Bubba’s Dog Training. Every product is carefully selected by a qualified ethical dog trainer and behaviourist, with a focus on quality, enrichment, welfare and practicality.
From natural treats to toys, accessories and grooming products, the shop is built around products they genuinely use, trust and recommend for their own dogs and clients.
Edition Dog Magazine
Edition Dog Magazine was born out of a frustration with the level of misinformation on how to look after your dog on the internet. Edition Dog therefore aims to be a trusted resource for new and experienced dog owners, with all our features written by professionals and experts who are fully qualified and/or experienced to write about their chosen subject area.
Edition Dog Magazine is the UK’s most admired dog magazine with a strong following of passionate dog lovers and professionals.
Woof Cultr
Based over in the US, Woof Cultr isn’t just a clothing brand – it’s a way to find your people. Creating a connection one design at a time, their apparel is modern, nerdy, and unapologetically pro-R+. Shirts that spark conversations. Hats that spread the word. Hoodies that feel like a hug and double as your uniform for classes, training walks, or coffee runs.
Their goal is simple: spread the word about humane training methods in style. Because training shirts shouldn’t be boring, and your values deserve to be seen.
Lizzie’s Leads
Lizzie’s Leads make safe, durable dog gear that’s suitable for any adventure. Made from hexa waterproof webbing, so it’s grippy, fully waterproof, stink proof and easy to clean. It’s also incredibly soft and comfortable to hold, so ideal if your dog pulls.
The waterproof gear can be made as leads, long lines, collars and traffic handles. Or, if you have something different in mind, they’re always happy to try and make something new for you!
The Fluffing Dog Shop
When Paige and Matt first brought rescue dog Otti into their lives, she was incredibly nervous and fearful of just about everything. She didn’t understand how to eat, play, or even what to do with a chew – so finding things that she would enjoy was challenging. Paige made it her mission to help her, and quickly found that enrichment had a hugely positive effect – helping her shift from “something scary” to something she could use her brain for!
Having discovered so many amazing products to help with Otti’s confidence, Paige wanted to share them with others. That’s how The Fluffing Dog Shop began – stocked with all of Paige and Otti’s favourites, of course!
The Princely Pooch
The Princely Pooch is a disabled-owned business based in the UK, specialising in quirky illustrated products highlighting a variety of dog breeds. The Princely Pooch hand-illustrates every artwork, whether digital or pen & paper, and strives to capture detail and character that could easily be missed!
They aim for as many pet owners as possible to be able to view their products and say “hey, this one looks like mine!”, whilst also bringing attention to some lesser known breeds.
Maisie & Murphy
Cara started Maisie & Murphy to help soothe the grief of losing her beloved dog Maisie. She creates cosy, fun, unique and whimsical dog and animal designs and embroiders them on sweatshirts, t-shirts, totes and more. Everything is made to order from her home studio, usually with her trusty sidekick Luna by her side.
Cara hand-draws each of the fun and unique designs available to buy.
Doggie Bandannas
When Zoe founded Doggie Bandannas, it was as simple as making bandannas for their dog, Ted. But proud to be disabled-led and heavily involved in the world of assistance dogs, they quickly expanded into creating products for assistance dogs – and that truly became the heart of the business.
Doggie Bandannas specialises in providing quality, fashionable accessories for all kinds of dogs, from assistance dogs to pet dogs.
FurEver Yours
FurEver Yours is an independent brand dedicated to elevating pet wellbeing through thoughtfully crafted enrichment products, designed with both purpose and sustainability in mind. They create products that support pets in expressing their natural behaviours — encouraging a calmer way of living.
Every mat they make is built around the same principles – eco-friendly materials, multi-sensory textures, created to challenge your dog’s senses, and optimised for dogs’ blue and yellow vision spectrum.
Every one of these businesses and brands has made a bold, brave commitment to the belief that dogs deserve our respect, empathy, and most importantly, kindness. They truly believe in this ethos, and it is evident in the foundations of everything they do.
Stylish muzzles designed to tackle muzzle stigma. Comfortable, quality dog gear for everyday use. Unique equipment and toys to enrich your dog’s life. Accessories and apparel for you to show off your bond with your dog. And all with a simple shared value of Kindness for Canines.
Are you a small business who would like to be added to the Kindness for Canines directory? Send me an email at [email protected]. We welcome any small or independent product-based brand or business who are willing to make a genuine and long-term commitment to an ethical, kind and force free lifestyle with our dogs.
